BRANDS

A social media challenge to recycle used plastic bottles and give them a second life!

28/06/2019

Today, globally, only 14% of all plastic packaging is collected for recycling^*. In a bid to inspire consumers to recycle and join a movement that positively impacts the planet, evian® is challenging everyone to post a video of themselves on social media (Facebook, Instagram, Twitter) ‘flipping’ any empty plastic bottle into a proper recycling bin. This is bringing fun and purpose to this simple yet impactful gesture that can help bottles have a second life.

Last Earth Day, evian_® launched ‘Flip It For Good’, a global initiative part of a broader roadmap implemented by evian_® to achieve its commitment to becoming a circular brand by 2025 through pioneering partnerships and collaborations to redesign packaging, accelerate recycling initiatives and recover plastic waste from nature.

To increase the impact of the challenge and highlight the benefit of the simple act of recycling, evian_®,in partnership with the social business Plastic Bank, will reclaim a bottle from nature for every video posted with the hashtag #flipitforgood.

Already joining the movement are National Geographic explorer Cory Richards, creative entrepreneur Luka Sabbat and tennis champion Stan Wawrinka who have all posted impressive videos ‘flipping’ a plastic bottle into the right recycling bin. Click on the images below to discover the flips.

DO YOU ACCEPT THE CHALLENGE?

Find out more about evian’s Flip it for Good and circularity journey.

_{* Source: Ellen MacArthur Foundation – The New Plastics Economy – Rethinking the Future of Plastics, in 2016}

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