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Improving recipes to meet consumer needs

Offer tastier and healthier food and drinks

Our products are consumed everyday by millions of people around the world. By focusing on healthy categories, we can positively impact people’s health through their daily diets. We know that healthy food can and should taste great too. And that’s why we’re continually creating new recipes and improving our existing products to meet consumer preferences and nutritional needs.

A nutritious portfolio of products

Today, we’re focused on three healthy categories: essential dairy and plant-based products, waters, and specialized nutrition. Since 2011, we’ve been openly sharing the percentage of our products that can be qualified as part of a ‘healthy’ category. We also evaluate whether a product is healthy using recognized standards like the Health Star Rating (HSR), in use at Danone since 2019.

*The Health Star Rating system assesses the overall nutritional profile of packaged food and assigns it a rating from ½ a star to five stars. The more stars, the healthier the choice. At Danone, since 2019 we have decided to voluntarily provide additional information on our products by means of the internationally recognized/government-endorsed Health Star Rating system. We also use this as a reference for our formal external reporting and our commitments and policies. The Health Star Rating system has been developed on the UK’s Food Standards Agency Nutrient profiling model supported by the independent Scientific Advisory Committee on Nutrition (SACN). Health Star Rating has been selected by the Global non-profit Access to Nutrition Initiative (ATNI) as one of the main Global Index used to report about the nutritional performance of products portfolios.  Health Stars Rating system takes into account the energy, saturated fat, sodium and total sugars content along with fruit and vegetable content, dietary fiber and proteins of food to rate products. Reflecting our Danone Impact Journey health commitment to increase transparency around nutrition and enable consumers to make informed decisions, we have now decided to make this important information available online as well.

Leading in ‘healthy’ categories

90.3%

of our products were classified as being part of healthy categories in 2023.

85%

Our target for healthiness is to have ≥85% of our portfolio sales in volumes with an HSR rating of ≥3.5 stars by 2025.

Aligning our recipes with nutritional guidelines

Product development

Since tastes and nutritional guidelines are constantly evolving, we need to ensure our existing products continue to meet consumer needs and preferences whilst delivering high nutritional quality. In 2005, we established comprehensive nutritional targets for our entire portfolio, which are published externally and regularly updated.


They are category-specific, and so all of our daily dairy products, for example, include a minimum threshold for calcium, helping support bone growth and development in children. These targets help limit saturated fats and sugars while fortifying products with nutrients like protein and vitamins.

Reducing sugar

By offering tasty, healthier foods we can contribute to addressing health issues such as the overconsumption of added sugar, especially among children.

Between 2008 and 2022 we reduced the amount of sugar in our Aquadrinks portfolio by 32%. Since 2014, we’ve reduced the sugar in our Danonino products in Mexico by 43.8%, without compromising on the taste children love.

10g max of sugar

We’re working to reduce the total sugars content of our Dairy and Plant-based products for children (3-12 years).

By 2025, at least 95% of these products will have 10g or less  of total sugar per 100g.

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More from Danone 

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We continue to invest in research and innovation to explore the impact of nutrition on health, enabling us to create solutions that best serve consumer needs.