Tasty, filling, reduced sugar: almost Two Good to be true!

As many as 60% of global consumers are trying to limit or avoid sugar¹, with around 50% already actively choosing foods with low or no sugar². And it isn’t just about limiting the amount of sugar – around 80% of consumers pay close attention to how their foods and drinks are sweetened³, with younger consumers especially seeking “naturally sweetened”⁴. Danone North America is innovating to meet consumer demands for tasty, filling foods with less sugar with Two Good by Light & Fit, a brand new low-fat Greek yogurt with 2 grams of total sugar, 12 grams of protein and 80 Calories per serving.  

To put it simply: Two Good isn’t too good to be true, it is revolutionary! Light & Fit has developed a patent pending slow-straining batching process that removes the sugar from the milk used to make the yogurt. What’s left is a thick, creamy Greek low-fat yogurt product with way less sugar* (85% less sugar* than average yogurts!) – still rich in protein and all the deliciousness you would expect from Light & Fit. Delivering the perfect touch of sweetness with no added sugar**, Two Good is available in delicious flavors, including vanilla, mixed berry, peach, strawberry and blueberry. 

_{*Two Good: 80 calories, 2g fat, 2g sugar per 5.3oz.  Average regular yogurt: 130 calories, 2.5g fat, 16g sugar per 5.3oz.}

_{** Not a low-calorie food.}

Across the globe, we continue to promote healthier eating practices with our newest product launches. Two Good follows a series of launches of no added sugar products by our brands:

• Alpro
  • Origins drinks range in Europe - Roasted Italian almonds and pressed Sri-Lankan coconuts - 100% organic, unsweetened with zero sugars
  • More Fruit No Added sugar soya alternative to Yogurt – with more fruit and no added sugars or artificial sweeteners. Contains only naturally occurring sugars from fruits like mango or cherry
  • Ice cream - Delicious rich & creamy taste - Contains 30% less sugars than the market reference in ice cream
• Corpus
  • in Brazil - Danone's Zero Yogurt, with zero fats and zero added sugars.
• Danone Light & Free
  • 0% fat, 0% added sugars – Greek style yogurts, Skyr Icelandic style yogurts, Kefir drinks

_{[1] Global Data, 2016 Q3 Global consumer survey, 36 countries with a total of 26892 respondents, 63% of them selected either "I'm trying to limit my intake of sugar" or "I avoid sugar entirely".}

_{[2] Global Data, 2016 Q4 Global consumer survey, 36 countries with a total of 26954 respondents, 53% of them selected either "I somewhat agree that I'm actively choosing food products with low/no sugar" or "I completely agree that I'm actively choosing food products with low/no sugar".}

_{[3] Global Data, 2016 Q3 Global consumer survey, 36 countries with a total of 26892 respondents, 79% of them answered "I pay MEDIUM attention", "I pay HIGH attention" or "I pay VERY HIGH attention to the type of sugar and sweetener used in my food and drinks"}

_{[4] Global Data, 2017 Q4 Global consumer survey, 36 countries with a total of 11803 respondents aged between 18-34 years old, 23%-24% of them selected "Naturally sweetened" to the question "which of the following claims is the most appealing when choosing food & drinks), highest rate compared to the other age brackets.}